Nobel Peace Prize laureate Professor Muhammad Yunus defines a social business as

"a business that is created and designed to address a social problem. 

A non-loss, non-dividend company, that is financially self-sustainable

and of which the profits realized by the business are reinvested

in the business itself (or used to start other social businesses),

with the aim of increasing social impact, for example expanding the company’s reach,

improving the products or services or in other ways subsidizing the social mission".

 

As an Africa-centric social enterprise, Kanangayi fully adheres to this ideation,

whereby the essence of our mission to enable the sustainable industrialization of Africa,

is pillared onto the concept of leveraging the power of business to tackle

the global issue of poverty and economic exclusion.

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Business is one of the many ways that humanity has to create and add value for one another.

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The principle of ending the antiquated practice of raw-material trade (commodity-trade),

to usher in a new era of Value-Added Trade,

by decommoditzing Africa, will permit the Continent to join the global

Intellectual Property Community whereby production and manufacturing will be valued

based on proprietary uniqueness and innovation,

and no longer by the dynamics of Supply & Demand markets. 

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Why is this an imperative?

A farmer that is aiming to earn a living off of a given crop,

cannot build a P&L based on fluctuating market prices.

Whereas a people's ability to transform raw-materials into semi-finished or finished goods

will enable them to develop new skills and competences,

become more competitive (through added-uniqueness) and innovate,

through the very value added and the freedom of Intellectual Enterprise.

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Envisioning a world of well-being, fulfillment and prosperity,

in furthering the ideals of our purpose of manufacturing the greater good,

as an International Organization, enabling the Continental shift away

from raw-material trade will effectively and inevitably create wealth for the Countries of Origin

and position Kanangayi to build on our momentum to divest increasing cashflow

toward the continuity of social and economic equity. 

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The  consequential directionality of an economically-empowered and thriving Africa

means a more economically-inclusive world.

It also means an end to forced perilous migrations,

violent conflicts and wars and illicit trade.

It means a thriving natural world, and a thriving wildlife. 

While Africa emits only 4% of global carbon-emissions,

its tropical forests and peatlands continue to be a force of absorption and sink for global emissions; 

a social responsibility of global importance for a world of equitable capabilities. 

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Shouldering the social responsibility for a world of economic-inclusion,

delivering a world of well-being, fulfillment and prosperity,

is a moral imperative to the continued livability of our planet.

Kanangayi's existential prerogative is rooted on the very principles of Social Equity.

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